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Why the digital market in Kenya is in it’s best days.

Some years back, people were been complaining what could the reason why their digital marketing are not growing in kenya and some courntries in Africa. Today i will take you through why the digital market in kenya is its best days.

  1. Online business thriving in Kenya
image: freepik

Digital marketing currently show that potential clients and existing customers are most likely to reach out online. Whether they have queries, compliments or complaints. This means that companies need an effective digital plans in order to offer the best customer experience. The degree of this customer experience varies with current digital marketing trends. For example, a person with an online shoe shop needs to from a feature on their website allowing users to directly call or reach them on WhatsApp. The less hustle a user has to go through to complete a sell the more likely they will complete.

2. Infrastructure (network coverage)
image: freepik

 Digital solutions increase productivity and improve access to products and services, thus promoting and accelerating achievement of all. Increase in digital connectivity not only supports economic growth but also facilitates inclusive access to critical services in finance.

Moreover, education, health, and provides possibilities to small businesses to connect with global value chains. Infrastructure investments are needed to enable access to basic mobile services and more affordable and higher speed internet connection across 

 3. Social media reputation

Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media plans will greatly increase your brand recognition since you will be engaging with a broad audience of consumers. To get started, create social media profiles for your business and begin interacting with others. Get employees, business partners, and sponsors to “like” and “share” your page. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business. Each post that is shared will be introduced to a new network of individuals, which can lead them to becoming potential customers, and the more people who know about your business, the better.

4. Devices Kenyan have access to

Digital marketing trends have shown that most people are consuming content off their mobile phones. This means that companies need to align their digital plans if they intend to reach this audience. It could be as simple as optimizing a Facebook Cover to fit on mobile to as complex as creating a mobile app for their product.


I.T(Information technology) student.

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